Case studIES
NUNA-BMW STROLLERS—EXCLUSIVE 100% SHARE OF BUSINESS
Client Need: Drive a high-impact, cross-generational brand moment heading into the holiday season.
Our Solution: Delivered a national CBS/Paramount integration during the Thanksgiving Day NFL game using NUNA-BMW’s creative in one of America’s most-watched family events.
Outcome: Outstanding performance with double the frequency and breakthrough visibility, positioning NUNA-BMW as the standout brand in a premium holiday environment.
BERTOLLI OLIVE OIL—EXCLUSIVE 100% SHARE MULTI-YEAR, MULTI-MILLION DOLLAR+ NATIONAL CAMPAIGNS
Client Need: Compete and win in an intensely crowded in-store environment with more dominant, high-visibility brand storytelling
Our Solution: Built a four-year cross-platform partnership leveraging Paramount’s most powerful IPs— NFL, Drew Barrymore, Stallone, Influencers, and more — to position Bertolli as the category’s premium, culture-driving brand.
Outcome: Significant brand lift and improved in-store sales performance, putting Bertolli decisively ahead of its key competitors.
CITY OF SEOUL—B2B CAMPAIGN PROMOTING MAYOR’S $300M FUNDING INNITIATIVE IN US
Client Need: Seoul’s Mayor wanted a trusted partner to creatively tell Seoul’s story to Silicon Valley, D.C. and NYC business leaders
Our Solution: Produced original story-telling video content in Seoul and pushed it out across platforms targeting key money-backed decision makers in those key markets
Outcome: Mayor attributed the campaign as key to hitting his goal of raising $300m in start-up funding
CLOUDERA SOFTWARE—EXCLUSIVE C-SUITE TARGETED PARTNERSHIP
Client Need: Cloudera wanted to make a bold brand move while competitors stayed narrowly focused on ABM marketing
Our Solution: We developed a custom, cross-platform campaign anchored by premier PGA tournaments — combining custom-created video content with high-impact sports integrations and 100% share-of-voice executions
Outcome: Cloudera seized the moment, strengthening its market presence and reinforcing its leadership at a time when others were pulling back.
TAIWAN TOURISM—TEN YEAR PARTNER FEATURING A 100% INFLUENCER-LED CAMPAIGN
Client Need: Increase awareness among American travelers and position Taiwan as a welcoming, exciting, culturally rich destination
Our Solution: Leveraged Paramount’s exclusive IPs, major events, influencers, and cross-platform assets to deliver integrations, custom content, and personalized endorsements that brought Taiwan’s story to life
Outcome: Year after year, the campaigns were recognized as global best-in-class, with Taiwan’s U.S. office receiving formal commendation from the Taipei government
ASUS ZENBOOK—EXCLUSIVE LAUNCH PARTNERSHIP FEATURING NBA LEGEND PHIL JACKSON
Client Need: Break through a crowded U.S. tech market dominated by American brands
Our Solution: Created a standout campaign with NBA “Zen Master” Phil Jackson, delivering custom cross-platform content during CBS’s March Madness coverage across broadcast and digital
Outcome: ASUS achieved a significant lift in brand awareness and sales, securing 100% share of voice and emerging as a true challenger brand
QATAR AIRWAYS—BROOKLYN CHILDREN’S INTEGRATION PART OF NATIONAL BRAND PUSH
Client Need: While running a major campaign across all ten U.S. gateway cities, Qatar Airways wanted a meaningful, local activation to deepen its connection with New Yorkers in its most important market
Our Solution: Partnered with NYC’s ONE BOOK nonprofit to create a special community moment — bringing the Qatar Airways cabin crew to a Brooklyn park to read with local schoolchildren, reinforcing the airline’s commitment to education and cultural exchange
Outcome: A widely celebrated PR success promoted across CBS platforms, amplified through Qatar Airways’ own channels, and even showcased at HQ in Doha
INCREDIBLE INDIA—TEN-YEAR CUSTOM CONTENT PARTNERSHIP FOR U.S. TRAVELER GROWTH
Client Need: Expand American tourism to India by showcasing the country’s beauty, history, culture, and safety — with an emphasis on building trust among women travelers
Our Solution: Produced on-location custom content across CBS platforms, including an exclusive interview with India’s Tourism Minister K. J. Alphons, to highlight India’s heritage, hospitality, and modern travel infrastructure
Outcome: Significant increases in U.S. traveler awareness, stronger engagement among international tourists, and deeper trust from American women exploring India as a destination