Tom Matheson

Global Marketing Partnerships

Meet Tom Matheson

Tom is not your typical biz-dev guy. He builds trusted partnerships and closes multi-million-dollar, cross-platform campaigns across all brand types. With deep experience at Paramount Global and CBS, Tom specializes in architecting high-impact solutions that blend streaming, digital, social, broadcast, influencer, and experiential media.

Known for working directly with C-suite leaders around the world, Tom combines AI-infused strategic insight with creative execution, bringing big ideas to life with precision, collaboration, and measurable business outcomes. His ability to think globally, move decisively, and deliver consistently makes him a trusted partner to brands seeking scalable, integrated growth.

His work includes award-winning content integrations, influencer-driven brand storytelling, major sports partnerships (NFL, PGA, NCAA, WNBA), global tourism campaigns, and high-profile experiential programs. He excels at bringing together the right talent, technology, and media platforms to elevate brands far beyond traditional advertising.

A disciplined operator with a creative mindset, Tom brings clarity, structure, and leadership to every engagement — making him a highly valuable partner to organizations seeking big vision and executional excellence.

So, if you’re looking for a leader who brings creativity, global experience, and proven business results — Tom delivers partnerships that move companies forward.

Originally from Chicago, Tom has made California and the San Francisco Bay Area home for the last 20+ years.

Case Studies

If you’re looking for someone who can think creatively, move decisively, and deliver at a global level — let’s talk.

Let's Talk